I don’t know how the fashion trends are moving in your neck of the woods, but in this suburb of Richmond, Virginia, right now Nike Elites are IT with the boys in my oldest son’s grade. Yes, socks. Which is sometimes an issue because in order to see these ultra-cool socks, one must be wearing shorts. Even on cold days. Which makes for a fun time to start out the day arguing about whether it is too cold to wear shorts to the bus stop.
A recent exchange in our house
Older Son: “Mom, they are so cool. I want them.”
Mom: “You just got some for Christmas, why do you need any more? They’re $15 a pair!”
Older Son: “Everyone has them. I’ll pay with them out of my own money.”
Younger Son: “Well there goes $15 down the toilet,” shaking his head in disbelief.
Now these aren’t just any socks, they’re Elites. And they’re expensive little buggers too. For $15 a pop, Elites provide, according to the Nike website, “unrivaled support and sweat-wicking comfort for intense play.” (and of course make you super cool). I’m not quite sure when this happened. I think I noticed this past summer while walking on the boardwalk at the beach – pulled up black socks had become cool. I didn’t believe it at first when my wife first pointed it out. Pulled up black socks always reminded me of a dad who hadn’t changed out of his dress socks from work.
It reminds me of when I was in high school in the late eighties/early nineties. For a year or two, everyone was buying those colorful Champion sweatshirts and sweatpants. Kids had a different color for each day of the week. Or Umbro shorts. Or my Andre Agassi tennis shoes that went for over $100. The scary part of this scenario is that my son is not in high school, he’s in third grade.
Some days I’m not sure what to think when my 9-year-old is walking up the driveway with his bright green Elites, red and white shoes, black and orange shorts, flat brimmed hat and sports magnet necklace. I wasn’t expecting this for a few more years. On the way to baseball practice the other night, he started signing me a rap song he wrote about his Elites and asking why he can’t have dreadlocks. I’m afraid to ask what’s next in fourth grade!